Market Research is proving to be an integral part of any business process. It is critical to comprehend one's area of work thoroughly and this can be done by collecting and analyzing information that contributes to a more holistic understanding of consumers, market niches, and marketing programs. Market research aids in providing important information and in guiding business strategy.
Our Market Research Process
• Define the problem and research objectives
• Develop the research plan
• Collect the information
• Analyze the information
• Present the findings Our Competencies
• Web Based Research / Desk Research / Secondary Research
• Questionnaire Design - Based on study of Research Objectives
• Data Collection - Online Programming (CAWI) and CATI
• Data Processing and Coding - We use simple tools such as MS Excel or standard Statistical packages such as SPSS and SAS.
• Data Analytics - Use all tools mentioned in SPSS • Reporting - Power Point Presentation
Our MR outsourcing services
• Data Collection
• Web surveys – design, development and hosting
• Telephone surveys
• Email surveys
• Secondary data collection
• Data Analysis
• Statistical analysis using standard packages
• Cross tabulation
• Significance testing
• Weighting
• Conjoint analysis
• Regression & Correlation
At Professional ITS, we have expertise in using all the common research and analysis tools like SPSS, SAS and also in using different functionalities of MS Excel.
Online Research Services :
We enable our customers for the extensive online research through the following services:-
Internet Research Services :
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- Optimize investments by gathering market intelligence regarding opinions, trends and competitors - Increase sales by better understanding awareness, buying habits, pricing and competitive landscape - Go to market with confidence by evaluating interest in new products and services prior to launch - Improve advertising effectiveness by testing promotional strategies, advertising approaches and graphic designs - Save your company's money by measuring employee satisfaction to improve retention and loyalty |
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Product Research Services :
Our product research services help your company make business decisions with confidence by gathering market intelligence regarding opinions, trends and competitive landscape. We can assist you in building brand awareness and branding marketing strategies you need to better position your company and brand in the competitive marketplace. Our research provides insightful information about:
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- Awareness, expectation and satisfaction for your brand versus your competitors' - Brand awareness and image, brand loyalty and positioning - Why business people make certain purchasing decisions - If there is a need and market for your product or service - Advertising effectiveness and appeal - Competitive pricing, and more... |
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Survey Research Services :
- Survey research services are extremely fast. A questionnaire posted on a popular web site can gather several thousand responses within a few hours. Many people who will respond to an email invitation to take a web survey will do so the first day, and most will do so within a few days.
- There is practically no cost involved once the set up has been completed. Large samples do not cost more than smaller ones (except for any cost to acquire the sample).
- You can show pictures, video and play sound.
- Survey questionnaires can use complex question-skipping logic, randomization and other features not possible with paper questionnaires or most email surveys. These features can assure quality data.
- A significant number of people will give more honest answers to questions about sensitive topics, such as drug use or sex, when giving their answers to a computer, rather than to a person or on paper.
- On average, people give longer answers to open-ended questions on web page questionnaires than they do on other kinds of self-administered surveys. It allows you to combine the survey answers with pre-existing information you have about individuals taking a survey.
